DishLATINO and Eugenio Derbez Deliver ‘La Gran Sorpresa' to Everyday Latino Heroes during Hispanic Heritage Month
New digital videos feature series of surprises to recognize those who
exemplify the hard work and determination embodied by DishLATINO's
"Sigue Haciéndola" campaign
"Sigue Haciéndola" campaign continues to give U.S. Latinos an outlet
to express their pride during Hispanic Heritage Month
DishLATINO brings the immigrant story to life through partnership with
Immigrant Archive Project
ENGLEWOOD, Colo.--(BUSINESS WIRE)--
As Hispanic Heritage Month gets underway, DishLATINO and Eugenio Derbez
are teaming up to deliver "La Gran Sorpresa" ("the big surprise") in a
series of heartwarming videos that reveal an unforgettable experience.
The series is the latest way DishLATINO is engaging with U.S. Latinos as
part of the "Sigue
In the videos, Derbez introduces viewers to several everyday Latino
heroes, each of whom has a story of hard work, hope, and triumph over
adversity. The videos follow their journey as Derbez reveals a series of
escalating surprises culminating in an unexpected reunion that is not to
be missed. A highlight video, as well as the videos showcasing each
person's individual surprises, can be viewed here.
An English subtitled version of the highlight video can be found here.
"Now more than ever, we need to be reminded that pride, hope and
perseverance are all around us, and I am inspired by the exemplary
Latinos I got to know through this experience," said actor, producer,
director, and DishLATINO spokesman Eugenio Derbez. "I'm proud to join
DishLATINO in honoring each one, and I hope this project inspires others
as they strive to seguir haciéndola."
Earlier this year, DishLATINO launched
Haciéndola campaign, a celebration of the pride, optimism, and
cultural heritage of U.S. Latinos. Since the launch, tens of thousands
of people have created their own customized photo filter showing pride
in their heritage and determination to keep pressing on in the U.S.
"For us, every month is Hispanic Heritage Month, and we created Sigue
Haciéndola as an ongoing platform to share and celebrate the many
cultures that make us Latinos and the many cities we now call home,"
said Alfredo Rodriguez, vice president of DishLATINO. "These new videos
bring Sigue Haciéndola to life, honoring people who represent the spirit
of the campaign through a moving, memorable event."
During Hispanic Heritage Month, the Sigue Haciéndola photo
filter gives Latinos a fun and easy way to proudly display their
heritage on social media. The images are uploaded to a digital mosaic
map of the U.S. showing the faces of participants from coast to coast.
DishLATINO is also featuring the anthem of Sigue Haciéndola, "Somos
Latinos," sung by Latin Grammy nominated duo Periko & Jessi Leon, in a
vibrant, uplifting television spot that can be found here.
DishLATINO is also unveiling a new partnership with the Immigrant
Archive Project (IAP), a nonprofit whose mission is to record,
archive and share the stories of immigrants in the United States.
Together, DishLATINO and IAP will share the stories of Latinos who left
their homes and came to the U.S. to build a new life. The first story is
available now on siguehaciendola.com, with more coming soon.
DishLATINO is the market-leading suite of English and Spanish language
programming packages in the United States. It offers its customers more
than 40 Spanish-language news, entertainment, and sports channels in
combination with DISH's broad English-language programming lineup of
more than 200 channels. DishLATINO customers can receive the Hopper, the
industry's most awarded DVR, and take advantage of in-language customer
service as well as payment solutions including a no-term contract,
prepaid pay-TV option.
DISH Network Corp. (NASDAQ:DISH), through its subsidiaries, provides
approximately 13.332 million pay-TV subscribers, as of June 30, 2017,
with the highest-quality programming and technology with the most
choices at the best value. DISH offers a high definition line-up with
more than 200 national HD channels, the most international channels and
award-winning HD and DVR technology. DISH Network Corporation is a
Fortune 200 company. Visit www.dish.com.
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DISH Network Corp.
Source: DISH Network Corp.
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